OMP (On My Purpose) [Jeans]

One of life’s greatest joys is discovering your purpose, excelling at it, and realising that your impact extends beyond yourself. When you are aligned with your purpose, you look only forward—seeking approval from nothing but your mission. It’s a lifelong journey that requires courage, discipline, patience, and persistence, but in the end, it leads to a life filled with meaning.

“The purpose of life is a life of purpose.” – Robert Byrne

Purpose isn’t measured by how much money you make, but by the passion and internal drive you find in what you do.

Chase purpose, not people. Beware of choosing short-term pleasure over long-term purpose. When you’re truly purpose-driven, nothing can knock you off course. Don’t be pushed by your problems—be led by your purpose.

Being OMP (On My Purpose) shapes your decisions, influences your behaviours, and creates a sense of direction and meaning. It gives you a healthier outlook on life and strengthens your resilience to stress.

Mediocrity is not an option. You’re worth more. With Strive EP Apparel, you’re not just wearing clothing—you’re embodying the OMP mindset. Dare to be different and create your own unique identity with jeans that represent purpose-driven success.

Each design is a statement of focus and determination. So, what statement will you make?

From the streets to your best self, wear Strive EP and step out striving for your purpose.